Jeremy Tong

• Social Media Marketing
• Sprout Social + Meta Business Suite
  
• Influencer Marketing
• Content Creation
• Video Editor (Premiere Pro)
• Copywriting
• SEO Blogs (Yoast SEO + Keywords Everywhere)
• Youtube Optimization (VidIQ)
• Creative Briefs + Script Writing
• Asana Project Management
• Partial Shopify Experience
  

Bachelor of Arts in Media Studies

University of California, Berkeley, CA

Achievement-oriented marketing specialist with a proven track record in influencer marketing, user-generated content (UGC), and digital/social media management for high-growth companies. Skilled in developing effective online promotional strategies, resulting in a 30% increase in engagement. Recognized for collaborating with influencers to create innovative UGC, boosting ROAS by over 20%. Expert in managing social media channels and leading impactful campaigns, enhancing brand visibility across various industries through strategic influencer partnerships and copywriting.

Initiated and managed influential influencer marketing campaigns, cultivating relationships with industry figures, resulting in 45 strategic partnerships and a 75% expansion of valuable User-Generated Content (UGC). Collaborated with Paid Social, CTV, and external Agency teams, resulting in a 23% increase in Return on Ad Spend (ROAS) optimization. Spearheaded the organization of video assets, streamlining content deployment and creative content script writing, leading to improvement in deliverables. Oversaw social media platforms via Asana and Meta Business Suite, directing strategies that led to a 32% increase in followers, engagement, and a consistently strong online brand presence.

Fun Social Media Videos I Created

With Asana, I've nailed down our posting schedule by planning and organizing content weeks ahead. This way, every post is timely and fits perfectly with our goals. Plus, before anything goes live, our CEO and COO review and approve each draft, keeping everything up to our premium and luxury standards.

I 100% fully manage our social media posts: Instagram, Facebook, LinkedIn.

I helped Buttercloth increase ROAS, CPCs, and Thumbstop rates by crafting compelling copy and providing robust marketing support through effective communication and project management. I secured influencer partnerships and leveraged user-generated content (UGC) to create engaging video content, significantly enhancing brand visibility and engagement.

By conducting competitive research and staying updated with viral trends, I informed our innovative video strategies. I also managed social media content scheduling and analyzed engagement data to continuously optimize our content strategy.

1. Negotiated influencer partnerships and leveraged UGC for video content.
2. Conducted competitive research to stay updated on viral trends and techniques.
3. Managed social media content scheduling and planned content in advance.
4. Recorded and analyzed engagement data using a structured KPI tracking sheet for performance optimization.

Full-Time Content Creator and Social Media Coordinator for a prestigious Board-Certified Dermatologist.

When I first joined Dr. Emer’s team, he had 580,000 followers. In my last month on October 2021, he had 700,000 followers.

I recorded each procedure, captured before and after pictures, edited videos/photos, wrote copy, scheduled consultations, and grew social media following organically.

I planned, prepped, and created a consistent content strategy that always followed the branding of Jason Emer, MD.

This versatile Social Media Coordinator role included:

• Videography - Recording and Editing
  
• Photography - Lightroom and Photoshop
  
• Managing Social Media Presence - Community Building
  
• Creating Consistent Content - Organizing Social Media Calendar
  

Scheduled a total of 48 liposuction clients and proved myself profitable because each surgical procedure ranged around $25,000 - $40,000 due to different additional services like Tummy Tucks or Fillers.

Photographed every client that walked in and archived all pieces of content in our server with plans to repurpose the gained material later on.

Recorded, Edited, and Shared hundreds of feed/story posts that follows a specific format to best showcase Dr. Emer’s results and artistry.

Designed Call-To-Action campaigns for the skincare line (Chemical Peel), injections (Botox/Fillers), and surgical procedures (Tummy Tucks, Liposuction, Breast Augmentation, Fat Grafting) to ensure that viewers become paying customers.

Negotiated with relevant influencers who were interested in Jason Emer's services in exchange for social media consent and shoutout.

Built a strong community interested his Jason’s plastic surgery, shared his ideologies through creative optimized copy, and recorded his monthly Instagram analytics.

As a Social Media Coordinator, I represent the voice and image of Chris Collins on LinkedIn, Facebook, and YouTube. My role involves replying to comments and messages, scheduling social media posts in advance, and optimizing content across our website, blogs, and YouTube videos. Given our niche target audience of Service Managers and Advisors at dealerships, I've tailored Chris' content to effectively reach them. By researching keywords and writing 50 optimized blogs, I've created indexable content that boosts our online presence, and my revamped social media strategy has led to consistent growth in engagement and revenue.

Escape Mediocrity

Pay In The Automotive Industry

Respect Your Technicians

Broken Systems

9 Reasons Why Automotive Service Managers Fail

Morning Affirmation of a Millionaire Advisor

Service Questions Your Service Advisors Should Be Asking

When I started here at Chris Collins INC., there was no structured posting formula for their Social Media, Website, and Youtube.

After a couple of weeks, I perfected the posting strategy that organized when I would brainstorm with the CEO, film the podcast, create the blogs, optimize Youtube tags, and prepare the Social Media content for Monday-Friday.

We went from hitting $400,000-$500,000 to $750,000-$850,000, a massive 47% increase in monthly sales from Coaching Services, Online Courses, and Book Sales.

How I worked with the CFO to make this happen:

1. Analyzed how I could improve Chris Collins INC. online presence
   
2. Suggested Google Analytics because we were lacking a lot of data
   
3. Assembled a KPI Tracking Sheet to measure growth and performance
   
4. Generated Podcast ideas for our weekly content
   
5. Established a clear social media content calendar for our weekly youtube videos, podcasts, blogs, services, and courses.
   
6. Mastered Search Engine Optimization in order to rank high/higher on Google
   
1. Ex: Optimizing Video File Names, Titles, Descriptions, Thumbnails, Tags, Transcripts, Youtube Chapters, Blogs, Alt Text, Backlinking, etc.
   
7. Produced indexable blogs and ad copy that are optimized for keywords within our niche
   
8. Ranked at the top of search in the Dealership Coaching industry
   

I’ve personally delved into the algorithms and experienced several viral videos across TikTok.

I participated in this Back Cracking challenge and the responses were out of this world.

This Tik Tok Video currently has:

8,400,000 - Views

729,400 - Likes

44,300 - Shares

4,767 - Comments

113 - Duets

I’ve had another viral rendition of this challenge using keywords like ‘Thread The Needle’ and saw many popular users also saying the phrase, like Bretman Rock.

Thank you so much for giving me opportunity to interview for your company!

Please reach out to me if you have any other questions about my talents!

Jeremy Tong

(657) 203-1270

jeremytong801@gmail.com